Seemplicity Brand Guide

Logo Variants

The Seemplicity logo comes in two forms. The full lockup pairs the logomark with the wordmark and is the default for most uses. The logomark works on its own in tight spaces like app icons, favicons, and social avatars where the brand is already established.

Default Logo Lockup

Logo mark

Vertical Logo Lockup

Logo Color Versions

The logo is available in full colour, white, and black. Use full colour on light backgrounds, white on dark backgrounds, and black for single-colour print applications.

Full Colour

Black

White

Color on Dark

White on Dark

Size and Borders

Keep the logo clear and legible at every size. The minimum clear space around the logo is equal to the size of the logomark on all sides. This keeps it sharp and uncluttered no matter where it sits.

Minimum logo sizes

Print: 6mm high

Digital: 35px high

Logo Don’ts

The logo works best when left untouched. To keep it looking its best, avoid these common mistakes.

Don’t stretch or distort the logo.

Don’t scale the logomark and wordmark separately.

Don’t rotate or place the logo at an angle.

Don’t add shadows, glows, or any other effects.

Don’t recolour the logo outside the approved variants.

Don’t place it on busy or low contrast backgrounds.

Don’t combine it with other logos or brand names.

Don’t use the logo image mask.

Don’t recreate or retype the wordmark. Always use the original files.


Color

Colors – Primary

Pink

#E3308C

RGB
227,48,140

CMYK
0,79,38,11

Purple

#A309BB

RGB
163,9,187

CMYK
13,95,0,27

Dark Purple

#410051

RGB
65,0,81

CMYK
20,100,0,68

White

#FFFFFF

RGB
255,255,255

CMYK
0,0,0,0

Dark

#0B0623

RGB
11,6,35

CMYK
69,83,0,86

Teal

#36F2BA

RGB
54,242,186

CMYK
78,0,23,5

Grey

#F5F5F5

RGB
245,245,245

CMYK
0,0,0,4

Dark Grey

#A0A0A0

RGB
160,160,160

CMYK
0,0,0,37

Colors – Secondary

Seemplicity Blue

#4500F9

RGB
69,0,249

CMYK
72,100,0,2

Electric Violet

#8752FA

RGB
135,82,250

CMYK
46,67,0,2

MAUVE MAGIC

#CD83FF

RGB
205,131,255

CMYK
20,49,0,0

DARK AMETHYST

#1A0047

RGB
26,0,71

CMYK
63,100,0,72

MIDNIGHT

#09001B

RGB
9,0,27

CMYK
67,100,0,89

STRONG CYAN

#09CDCC

RGB
9,205,204

CMYK
96,0,0,20

Gradient

Gradient 1

315 DEG
#410051 | #E3308C

Gradient 2

90 DEG
#410051 | #E3308C


Typography

Typeface

Seemplicity uses three typefaces, each with a clear role.

AI turns findings
into fixes —Automatically. Accurately. At scale.

Cabinet Grotesk

The display and heading typeface. Used for titles, section headings, and any text that needs to make a statement. Available in Extralight, Light, Regular, and Bold. Use Bold for primary headings and lighter weights for visual contrast in layouts.

AI agents and automation across every stage of exposure 
management reduce noise, accelerate fixes, and shrink risk 
faster than any other platform.

Mona Sans

Our primary body typeface. Used for paragraphs, descriptions, UI text, and anything that needs to be read comfortably at length. Available in Regular and Bold. This is the font people will spend the most time reading, so legibility is the priority.

/the agentic exposure action platform

Space Mono

A monospaced typeface used sparingly for eyebrow text, labels, tags, metadata, and small supporting elements. It adds a technical texture to the design but should not be overused. Keep it to short strings of text, never full paragraphs.

Type Scale

font-family: ‘Cabinet Grotesk’;
font-style: normal;
font-weight: 200;
font-size: 100px;
line-height: 100%;

font-family: ‘Cabinet Grotesk’;
font-style: normal;
font-weight: 300;
font-size: 86px;
line-height: 100%;

font-family: ‘Cabinet Grotesk’;
font-style: normal;
font-weight: 300;
font-size: 66px;
line-height: 100%;

font-family: ‘Cabinet Grotesk’;
font-style: normal;
font-weight: 300;
font-size: 60px;
line-height: 100%;

font-family: ‘Cabinet Grotesk’;
font-style: normal;
font-weight: 300;
font-size: 46px;
line-height: 120%;

font-family: ‘Cabinet Grotesk’;
font-style: normal;
font-weight: 400;
font-size: 36px;
line-height: 100%;

font-family: ‘Cabinet Grotesk’;
font-style: normal;
font-weight: 400;
font-size: 28px;
line-height: 120%;

font-family: ‘Mona Sans’;
font-style: normal;
font-weight: 700;
font-size: 22px;
line-height: 120%;

font-family: ‘Mona Sans’;
font-style: normal;
font-weight: 700;
font-size: 14px;
line-height: 140%;

font-family: ‘Mona Sans’;
font-style: normal;
font-weight: 400;
font-size: 18px;
line-height: 160%;

font-family: ‘Mona Sans’;
font-style: normal;
font-weight: 400;
font-size: 16px;
line-height: 140%;

font-family: ‘Mona Sans’;
font-style: normal;
font-weight: 400;
font-size: 14px;
line-height: 140%;

font-family: ‘Cabinet Grotesk’;
font-style: normal;
font-weight: 400;
font-size: 46px;
line-height: 100%;

font-family: ‘Mona Sans’;
font-style: normal;
font-weight: 700;
font-size: 22px;
line-height: 120%;

font-family: ‘Space Mono’;
font-style: normal;
font-weight: 400;
font-size: 14px;
line-height: 160%;

font-family: ‘Mona Sans’;
font-style: normal;
font-weight: 700;
font-size: 12px;
line-height: 160%;

font-family: ‘Mona Sans’;
font-style: normal;
font-weight: 700;
font-size: 16px;
line-height: 100%;

font-family: ‘Mona Sans’;
font-style: normal;
font-weight: 700;
font-size: 14px;
line-height: 100%;

font-family: ‘Space Mono’;
font-style: normal;
font-weight: 700;
font-size: 14px;
line-height: 160%;